This is a professional display meant for people who would otherwise spring for a reference monitor in the five-digit range, and they're likely the sort of person whose computer budget makes a pricey stand seem trivial. If there's not something in there that makes someone utterly furious then Apple's probably not doing its job properly. You can't beat an Apple keynote for getting people riled. And yes, that infamous stand will set you back $999 if the $199 VESA mount doesn't do the trick. Why everyone's wrong about Apple's 999 monitor stand. Is there any logical reason why the new stand for Apples Display costs 999 It’s an accessory for a very expensive monitor. It'll start at $4,999 for a standard model, and $5,999 with nano-texture glass that reduces glare without resorting to a coating. The Pro Display XDR is easier to figure out. At least you can add memory and storage yourself. Expect those costs to spiral upward if you need a heavy-duty machine, especially if you intend to make the most of that 1.5TB RAM ceiling. There's still a lot Apple hasn't said about the possible configurations and their respective pricing, but you can still expect the base system to sell for $5,999 with an eight-core Xeon, 32GB of RAM, a 256GB SSD and Radeon Pro 580X graphics.

That’s who it’s aimed at: Pixar, Weta Digital, Industrial Light & Magic, DreamWorks, Walt Disney. Think of it as a modern version of the old Silicon Graphics Iris workstations. The company has notified interested customers that both the workstation and the Pro Display XDR will be available to order on December 10th. How can Apple seriously market a monitor stand for 999 It’s quite simple: they aren’t marketing it to you.

After half a year - or two years, if you really think about it - Apple's reworked Mac Pro is close at hand.

Mac stand 999